Apollo.io Alternatives: 5 Better Options for B2B Lead Generation in 2024

Looking for Apollo.io alternatives? You're not alone. While Apollo.io dominates the B2B lead generation space, many sales teams are discovering platforms that offer better data quality, lower prices, and higher email accuracy rates for their prospecting needs.

Why Consider Apollo.io Alternatives?

Apollo.io has been a go-to solution for B2B lead generation, but it's not without drawbacks. Common complaints include high bounce rates, outdated contact information, expensive pricing tiers, and declining data accuracy. If you're experiencing these issues, it might be time to explore alternatives.

Top 5 Apollo.io Alternatives in 2024

1. Puzzly - Best for Triple-Verified Leads

Puzzly stands out with its revolutionary triple email verification system that guarantees 99.2% email accuracy. With over 800 million triple-verified leads, Puzzly runs three independent validation checks to catch bad emails that other platforms miss.

• Email Accuracy: 99.2% (vs Apollo's 85-90%)
• Pricing: Starting at just $1 - no package commitment required
• Best For: Sales teams prioritizing deliverability over volume
• Key Features: Triple verification, catchall detection, real-time lead finder, Chrome extension

2. ZoomInfo - Best for Enterprise Teams

ZoomInfo offers the largest B2B contact database with over 100 million contacts. While significantly more expensive than Apollo.io, it provides superior data depth and account intelligence for enterprise sales teams.

• Database Size: 100M+ contacts
• Pricing: Custom enterprise pricing (typically $15,000+/year)
• Best For: Large enterprises with substantial budgets
• Key Features: Intent data, technographics, organizational charts

3. Lusha - Best for Quick Prospecting

Lusha excels at providing instant contact information with a powerful Chrome extension. It's ideal for sales reps who need quick access to prospect data while browsing LinkedIn or company websites.

• Credits System: Pay per contact revealed
• Pricing: Starting at $29/month for 80 credits
• Best For: Individual sales reps and small teams
• Key Features: Chrome extension, LinkedIn integration, CRM sync

4. Cognism - Best for European Markets

Cognism specializes in GDPR-compliant B2B data for European and international markets. If you're targeting prospects in Europe, Cognism offers better coverage and compliance than Apollo.io.

• Compliance: GDPR and CCPA compliant
• Pricing: Custom pricing based on usage
• Best For: Teams targeting European markets
• Key Features: Phone-verified data, intent signals, compliance tools

5. Hunter.io - Best for Email Finding

Hunter.io focuses specifically on finding and verifying business email addresses. It's more affordable than Apollo.io and offers excellent accuracy for email discovery.

• Email Focus: Specialized email finder and verifier
• Pricing: Free plan available, paid from $49/month
• Best For: Email outreach campaigns
• Key Features: Domain search, email finder, bulk verification

Key Factors to Consider When Choosing Apollo Alternatives

Data Accuracy and Verification

Email accuracy is critical. A high bounce rate damages your sender reputation and wastes credits. Look for platforms offering triple verification like Puzzly, or those with accuracy guarantees above 95%.

Pricing Structure

Apollo.io charges per user seat plus credits. Compare total cost of ownership including seat licenses, credit costs, and hidden fees. Some alternatives like Puzzly offer unlimited team seats.

Database Coverage

Consider your target market. Need European contacts? Choose Cognism. Focusing on North American tech companies? Puzzly or ZoomInfo might be better fits.

Integration Capabilities

Ensure the platform integrates with your existing sales stack - CRM (Salesforce, HubSpot), email tools (Outreach, SalesLoft), and productivity apps.

Conclusion: Which Apollo Alternative is Right for You?

The best Apollo.io alternative depends on your specific needs:

• Choose Puzzly if email deliverability and accuracy are your top priorities
• Choose ZoomInfo if you're an enterprise with budget for premium data
• Choose Lusha if you need quick, on-demand prospecting
• Choose Cognism if you're targeting European markets
• Choose Hunter.io if you focus purely on email finding

Ready to try Puzzly? Get started for just $1 and experience 99.2% email accuracy with 800M+ triple verified leads.