Buying Guide
Best Places to Buy B2B Leads: Complete 2024 Comparison Guide
Where should you buy B2B leads in 2024? With dozens of lead providers promising quality data, choosing the right platform can mean the difference between a 3% or 30% bounce rate. This comprehensive guide compares the top 10 places to buy verified B2B leads, including pricing, accuracy rates, and real user experiences.
What Makes a Good B2B Lead Provider?
Before comparing specific platforms, understand the key metrics that separate quality lead providers from data brokers selling outdated lists:
- Email Verification: Multi-layer verification (triple verification is gold standard)
- Accuracy Rate: Minimum 95% accuracy for email deliverability
- Data Freshness: Updated within last 30-90 days
- Compliance: GDPR, CCPA, and CAN-SPAM compliant
- Refund Policy: Credit back for bounced or invalid emails
Top 10 Places to Buy B2B Leads in 2024
1. Puzzly - Best Overall for Lead Quality
Email Accuracy: 99.2% | Pricing: Starting at just $1 - no commitment required
Puzzly leads the market with triple email verification technology and over 800 million triple-verified leads. Every lead undergoes three independent validation checks, catching bad emails that single-verification systems miss. Best for teams prioritizing quality over quantity.
Pros
- Industry-leading 99.2% email accuracy
- Triple verification catches catchall emails
- Real-time lead finder with 50+ filters
- Unlimited team seats included
- Pay-as-you-go starting at $1
Note
- Email-focused (phone data available separately)
2. ZoomInfo - Best for Enterprise
Database Size: 100M+ contacts | Pricing: $15,000+/year
ZoomInfo offers the largest B2B database with comprehensive company intelligence and intent data. Premium pricing reflects enterprise-grade features and account-based marketing capabilities.
Pros
- Largest B2B contact database
- Advanced intent data and signals
- Org charts and hierarchies
- Technographic data included
Cons
- Very expensive for small teams
- Complex onboarding process
- Annual contracts required
3. Apollo.io - Best for Volume
Database Size: 275M+ contacts | Pricing: From $49/user/month
Apollo.io provides massive volume with built-in outreach capabilities. Good for teams needing high contact volume with integrated email sequences.
Pros
- Huge database (275M+ contacts)
- Built-in email sequencing
- Chrome extension available
- Free plan with limitations
Cons
- Email accuracy ~85-90%
- Higher bounce rates reported
- Per-seat pricing adds up
4. Lusha
Best For: Quick LinkedIn prospecting | Pricing: From $29/month
Lusha excels at instant contact discovery with its Chrome extension. Pay-per-contact model works well for targeted prospecting but can get expensive at scale.
5. Cognism
Best For: European markets | Pricing: Custom
Premium GDPR-compliant data provider specializing in Europe and international markets. Phone-verified mobile numbers included.
6. Hunter.io
Best For: Email finding | Pricing: From $49/month
Focused specifically on finding and verifying business emails. Domain search feature is excellent for account-based prospecting.
7. Clearbit
Best For: Data enrichment | Pricing: Custom (expensive)
Enriches existing leads rather than providing new contacts. Best combined with other lead sources for complete data profiles.
8. Lead411
Best For: Triggers and intent | Pricing: From $99/month
Provides buying signals and trigger events alongside contact data. Good for timing outreach based on company activities.
9. Seamless.ai
Best For: Real-time search | Pricing: From $125/user/month
AI-powered search engine for finding contacts in real-time. Can be expensive for teams but offers good Chrome extension.
10. UpLead
Best For: Budget-conscious teams | Pricing: From $99/month
Affordable option with real-time verification. Smaller database but credits roll over monthly.
How to Choose the Right Lead Provider
Consider Your Budget
Lead provider costs range from $29/month (Lusha starter) to $15,000+/year (ZoomInfo enterprise). Factor in per-user seats, credit costs, and minimum commitments.
Prioritize Email Accuracy
A 10% bounce rate destroys sender reputation. Choose providers with 95%+ accuracy guarantees and multi-layer verification. Puzzly's 99.2% accuracy is industry-leading.
Evaluate Database Coverage
Match the provider's database to your target market. Need European contacts? Choose Cognism. Focus on North American tech? Puzzly or ZoomInfo work best.
Check Integration Options
Ensure the platform integrates with your CRM (Salesforce, HubSpot), email tools (Outreach, SalesLoft), and existing workflow.
Conclusion
The best place to buy B2B leads depends on your priorities:
- Best Quality: Puzzly (99.2% accuracy)
- Best for Enterprise: ZoomInfo (largest database)
- Best for Volume: Apollo.io (275M+ contacts)
- Best Budget Option: UpLead (affordable with verification)
- Best for Europe: Cognism (GDPR compliant)
Get started for just $1 to test email accuracy. Puzzly offers pay-as-you-go pricing with 800M+ triple-verified leads.
Get Triple-Verified B2B Leads
Start with Puzzly for just $1. 800M+ triple-verified leads with 99.2% email accuracy guaranteed.