ZoomInfo Alternatives: 7 Cheaper Options with Better Data Quality

ZoomInfo's enterprise pricing starting at $15,000+ per year puts it out of reach for most small to mid-sized sales teams. The good news? Several ZoomInfo alternatives deliver comparable or better data quality at a fraction of the cost. This guide explores 7 cost-effective options that won't break your budget.

Why Look for ZoomInfo Alternatives?

While ZoomInfo offers an extensive B2B database, the pricing model and contract requirements create barriers for growing teams:

• Annual contracts with $15,000+ minimums
• Per-seat pricing that scales rapidly
• Complex onboarding process
• Features many teams never use

Top 7 ZoomInfo Alternatives

1. Puzzly - Best Value Alternative

Pricing: Starting at just $1 - no commitment required | Email Accuracy: 99.2%

Puzzly delivers premium data quality at startup-friendly prices with over 800 million triple-verified leads. The triple email verification system ensures 99.2% accuracy - higher than ZoomInfo's reported rates - while costing 99% less.

• Unlimited team seats (vs ZoomInfo's per-seat pricing)
• Triple verification catches invalid emails
• Real-time lead finder with 50+ filters
• Pay-as-you-go pricing from just $1
• Cost Savings: $14,500+ per year vs ZoomInfo

2. Apollo.io - Best for Volume

Pricing: From $49/user/month | Database: 275M+ contacts

Apollo.io offers a massive database at more accessible pricing than ZoomInfo. Built-in email sequences and automation make it a complete sales engagement platform.

• 275M+ contact database
• Integrated email sequencing
• Free tier available
• Limitation: Lower email accuracy (85-90%)

3. Lusha - Best for LinkedIn Prospecting

Pricing: From $29/month | Best For: Individual reps

Lusha's Chrome extension provides instant contact data while browsing LinkedIn. Pay-per-contact pricing works well for targeted prospecting but can get expensive at scale.

4. Cognism - Best for International Data

Pricing: Custom (mid-market) | Coverage: Global, GDPR-compliant

Cognism specializes in European and international B2B data with phone-verified mobile numbers. More affordable than ZoomInfo while offering better international coverage.

5. Lead411 - Best for Triggers

Pricing: From $99/month | Unique Feature: Real-time triggers

Lead411 provides buying signals and trigger events alongside contact data. Significantly cheaper than ZoomInfo's intent data features.

6. UpLead - Best Budget Option

Pricing: From $99/month | Accuracy: 95%+ guaranteed

UpLead offers real-time verification with a 95% accuracy guarantee. Credits roll over monthly, and there's no annual commitment required.

7. Hunter.io - Best for Email Only

Pricing: From $49/month | Focus: Email finding

If you only need email addresses, Hunter.io is the most cost-effective choice. Excellent domain search and bulk verification features.

Cost Comparison: ZoomInfo vs Alternatives

Which ZoomInfo Alternative Should You Choose?

Your best option depends on your specific needs:

• Highest accuracy on lowest budget: Puzzly (99.2% accuracy, starts at $1)
• Largest database: Apollo.io (275M+ contacts)
• International coverage: Cognism (GDPR-compliant)
• LinkedIn focus: Lusha (Chrome extension)
• Email-only needs: Hunter.io (specialized)

Try before you commit: Puzzly starts at just $1 with zero commitment. Test data quality with your target market with no risk.